Volkswagen Brief History
In 1937 the Geselschaft zur Vorbereitung des Deutschen Volkswagen MbH Company was established and that’s when the history of the Volkswagen starts. The company was renamed to Volkswagenwerk GmbH in 1938. The headquarters for the company were established in Wolfsburg. This city was created especially for the employees in the Volkswagen factory that are going to mass produce a dream automobile for the average German, at Hitler’s demand, which was designed by Ferdinand Porsche.
However, since World War II began and the automobiles under the Volkswagen logo all went to the army of the Third Reich and the factory was converted to produce armaments, and therefore, the plans that Hitler made didn’t materialize. The factory at Wolfsburg under the control of Major Ivan Hirst of the allied British and Volkswagen started mass production of the Beetle as it would become known worldwide, or otherwise known as the Type 1.
Originally, the sales were terrible. However, with the help of some innovative advertising, the Beetle quickly became very popular with the younger crowd. Between 1945 and 1955, Volkswagens sold one million vehicles. In the meantime somewhere around the end of the 1940’s, the Volkswagen Type 2 was also introduced. The vehicle was called the VW Bully and was a carrier of people.
In spite of the fact that the Beetle was facing obsolescence, it manages to be a best seller throughout the 1960’s and the 1970’s. The automobile remained a favorite of consumers because if its reduced fuel consumption, easy maintenance, and reliability. Volkswagen sold more than 15 million vehicles in 1972. This surpassed the Ford Model T as the world’s most popular automobile. This title is still true to this day.
Volkswagen AG was in desperate need of new models for replacing the very old Beetle in spite of its success. During the 1960’s, Audi/Auto purchased VW and they came to the rescue. With them they brought their knowledge of water cooled engines and front wheel drive automobiles.
The first Volkswagen Golf was introduced in 1974 and immediately becomes very popular. This vehicle is responsible for getting Volkswagen back in business. The Volkswagen Golf was marketed as the Rabbit in the Canada and the US. Also in 1974, the Scirocco, which is a sportier model, was introduced. In 1976, Volkswagen introduced the Polo, which was for the smaller automobile market. All throughout Western Europe, this vehicle was very popular.
In an effort to improve their image, during the 1980’s, Volkswagen used new generations of their older model automobiles. They also and expanded their influence through the takeover of the Czech based Skoda Auto and the Spanish manufacturer Seat.
During the 1990’s, VW-owned Audi was direct competitor for Mercedes Benz and BMW automobiles that were intended for a more pretentious market. Volkswagen attempted to fill the void that was left in the general market. The third generation automobiles arrived with better standards and quality. A premium luxury models of off road vehicle such as the Touareg was gradually introduced.
As far as fuel efficient technologies and CO2 emissions are concerned, Volkswagen has been trying to set records during the past ten years. Although they are also developing hybrid vehicles, this applies to their regular engines, running on both diesel and gasoline.